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Banner advertising work best when potential clients come to you. Banner advertising is the Internet version of display advertising.
There are two major reasons that banner advertising has become so successful:
- Banners have been proven to create excellent brand marketing. In fact, the public remembers banners 20% more than television ads.
- An advertising banner is the most effective method of building traffic to your web site quickly other than free classified ads. Banners bring people who click on your banner directly to your "portal page."